New Shopify stores · Weekly reports
New Shopify stores, October 2026
36,523 new Shopify stores went up from October 5 to October 31, 2026, about 1,360 a day. 55% of them run Horizon, Shopify's free theme. Across all live Shopify stores, Horizon runs on 12%.
Counted on October 31, 2026. This report is frozen: the numbers do not change. Free to quote, chart and republish with a link.
Key numbers
- Horizon's share of new stores grew every week: 50%, 54%, 57%, and 58%.
- Dawn, the previous default theme, runs on 11% of new stores and 25% of all stores.
- 39% of new stores were still behind a password page on October 31, 2026. They exist, they have not launched.
- 48% list a public contact email.
- The United States is 34% of new stores, against 43% of all stores. France comes second with 7%.
- New stores add a bundle app before an email app: Kaching Bundles is the #2 app on new stores, ahead of Klaviyo. Among all stores, Klaviyo is 8 times as common as Kaching.
New Shopify stores, week by week
| Week | New stores | With an email | On Horizon |
|---|---|---|---|
| October 5 to October 11 | 7,176 | 52% | 50% |
| October 12 to October 18 | 11,525 | 48% | 54% |
| October 19 to October 25 | 9,554 | 46% | 57% |
| October 26 to October 31 | 8,268 | 45% | 58% |
| Total | 36,523 | 48% | 55% |
Stores still live on October 31, 2026. The weekly reports were frozen at the end of each week, so a store that closed since counts there and not here.
Themes: Horizon took over
| Name | Share of new stores | Share of all stores |
|---|---|---|
| Horizon | 54.9% | 11.7% |
| Dawn | 10.6% | 24.9% |
| Shrine PRO | 5.4% | 2.1% |
| Zendrop | 1.4% | 0.2% |
| Dwell | 1.1% | 0.5% |
| Tinker | 1.1% | 0.8% |
| Atelier | 1.0% | 1.0% |
| Refresh | 1.0% | 2.4% |
Out of 35,107 new stores and 1,577,291 live stores with a detected theme.
Countries
| Name | Share of new stores | Share of all stores |
|---|---|---|
| United States | 33.8% | 43.2% |
| France | 7.0% | 3.3% |
| United Kingdom | 6.6% | 6.8% |
| Spain | 4.4% | 2.9% |
| Hong Kong | 3.9% | 1.3% |
| Canada | 3.7% | 4.3% |
| India | 3.5% | 3.9% |
| Pakistan | 2.7% | 1.2% |
| Australia | 2.3% | 4.3% |
| Netherlands | 2.2% | 2.2% |
Out of 36,113 new stores and 1,735,165 live stores with a known country. Where Shopify gives it, the country is the merchant's country; otherwise it is read from the domain or the page. A store can count in more than one country.
Industries
| Name | Share of new stores | Share of all stores |
|---|---|---|
| Apparel & Accessories | 28.9% | 30.6% |
| Health & Beauty | 15.1% | 13.9% |
| Home & Garden | 11.9% | 11.0% |
| General store | 7.0% | 0.9% |
| Animals & Pet Supplies | 5.3% | 2.8% |
| Electronics | 4.2% | 3.2% |
| Toys & Games | 4.0% | 2.6% |
| Food, Beverages & Tobacco | 2.9% | 8.2% |
Out of 17,607 new stores with an industry (48% of the month) and 1,184,723 live stores.
The apps new stores install first
| Name | Share of new stores |
|---|---|
| Judge.me | 8.2% |
| Kaching Bundles | 5.4% |
| Klaviyo | 3.0% |
| Facebook & Instagram | 2.9% |
| TikTok | 2.4% |
| Printful | 2.0% |
| Loox | 1.8% |
| Releasit COD Form | 1.8% |
| EasySell COD Form | 1.4% |
Out of 14,616 new stores with an open storefront that StoreRadar scanned for apps. Most new stores show few apps yet, so read this as the order in which stores install them. Only apps that add code to the storefront are counted.
What counts as a new Shopify store
The same rule as the weekly reports: a store counts on the day StoreRadar first detects it, and only if its domain is new. Of the 36,523 stores this month, 36,287 (99%) have a domain registered in the 60 days before detection. This is what StoreRadar detected, not every Shopify store launched worldwide. The report starts on October 5, the first week StoreRadar counted new stores at full rate.
How to cite this report
StoreRadar, "New Shopify stores, October 2026", https://www.storeradar.io/new-shopify-stores/months/2026-10. Need a cut by country, industry or app for a story? Write to jeanro@storeradar.io.
Questions about this report
- How many new Shopify stores launched in October 2026?
- StoreRadar detected 36,523 new Shopify stores from October 5 to October 31, 2026, about 1,360 a day. The count was frozen on October 31, 2026 and does not change.
- Which theme do new Shopify stores use?
- Horizon, Shopify's free theme. It runs on 55% of the new stores with a detected theme, against 12% of all live Shopify stores. Dawn, the previous default, runs on 11% of new stores.
- How many new Shopify stores are not launched yet?
- 14,181 of them (39%) were still behind a password page on October 31, 2026.
- Can I quote these numbers?
- Yes. Quote, chart and republish them freely. Credit "StoreRadar" with a link to this page.
See the new Shopify stores of the last 7 days Browse Shopify stores on Horizon