How We Score
Every Lead
The StoreRadar Score (0-100) helps prioritize leads based on platform monitoring signals. The weighting reflects assumptions about buyer intent—premium themes and high app counts suggest larger budgets—but you can adjust filtering to match your specific market. Here's how we calculate it using 8 factors.
StoreRadar Score: 0-100
Each store gets a score based on 8 weighted factors. Higher scores suggest higher implied budget and intent, but the score is a guide—not a guarantee of fit or purchase intent.
The 8 Scoring Factors
Each factor contributes points based on what it reveals about the store's budget, urgency, and sophistication.
Migration Signal
Weight: 30What it measures: Age difference between domain registration and Shopify store creation.
Why it matters: An old domain with a new Shopify store suggests a migration from another platform—a high-value opportunity.
Theme Budget
Weight: 25What it measures: Whether the store uses a premium theme ($350+) or free theme.
Why it matters: Premium themes suggest willingness to invest in their store, though many successful stores start with free themes and upgrade later.
Tech Stack
Weight: 20What it measures: Number of apps installed and presence of premium apps (Klaviyo, Recharge, Gorgias, etc.).
Why it matters: More apps = more sophisticated operation. Premium apps (Klaviyo, Recharge) indicate serious revenue and budget.
Store Status
Weight: 10What it measures: Whether the store is live, password-protected, or has errors.
Why it matters: A live, responsive store is ready for outreach. Dead stores or errors suggest abandonment.
Social Signals
Weight: 10What it measures: Tracking pixels (Facebook, TikTok, Google) and active social media platforms.
Why it matters: Active ad campaigns (pixels) and social presence indicate funded launches and serious marketing budgets.
Store Maturity
Weight: 5What it measures: Product count, collections, and blog presence.
Why it matters: More products and content indicate an established business, not a test store.
Contact Availability
Weight: 5What it measures: Number of emails and phone numbers found on the store.
Why it matters: More contact methods = easier outreach. Multiple emails suggest a larger team.
Domain Quality
Weight: 5What it measures: Custom domain vs myshopify.com subdomain, and TLD quality.
Why it matters: Custom domains show commitment. myshopify.com subdomains are often test stores or abandoned projects.
Example: How a Score is Calculated
Store Profile: "PremiumFitness.com"
- • Domain registered 2 years ago, Shopify store created 1 month ago (migration)
- • Using premium theme "Prestige" ($400)
- • 8 apps installed including Klaviyo and Recharge
- • Store is live and responding
- • Facebook & TikTok pixels detected, 4 social platforms
- • 150 products, 12 collections, active blog
- • 3 emails and 2 phone numbers found
- • Custom domain with .com TLD
This store would be flagged as a Premium Lead and prioritized in your dashboard.
Start Scoring Leads Automatically
Every new Shopify store gets a StoreRadar Score. Focus on the leads that matter.
Get Started FreePricing
Shopify leads, that start paying you fast
Each plan gives you a monthly quota of fully enriched, ICP-matched Shopify stores. Browse everything, unlock only the leads you want.
Browse all Shopify stores. Spend credits only when you unlock or enrich a store.
Growth
149€ /month
2,500 credits / month
For agencies running consistent Shopify outreach.
Get startedPlan quota
- Unlock cost (1 credit per store)
What you can do without spending credits
- Database access (Full database (masked until unlock))
- Real-time Shopify store detection
- ICP scoring
- Users (∞ unlimited)
Credit costs
- • Unlock store profile: 1 credit
- • Email validation: 1 credit
- • Contact enrichment: 1 credit
Scale
399€ /month
10,000 credits / month
For teams running outreach at scale on autopilot.
Get startedPlan quota
- Unlock cost (Included (auto-unlocked))
What you can do without spending credits
- Database access (Full database (unmasked))
- Real-time Shopify store detection
- ICP scoring
- Users (∞ unlimited)
Credit costs
- • Unlock store profile: Included
- • Email validation: 1 credit
- • Contact enrichment: 1 credit
Everything you need to know
Stop guessing. Here is how StoreRadar helps you win deals before the competition arrives.
How accurate is the StoreRadar Score?
The score is based on objective data points we collect from each store: domain age, theme pricing, installed apps, social signals, and more. It reflects observable signals about investment level and technical sophistication. However, it's a prioritization tool—not a definitive measure of fit or purchase intent. Each business has unique needs that may not align with these general indicators.
Can I customize the scoring weights?
Currently, StoreRadar uses a standardized scoring algorithm optimized for identifying high-intent leads. The weights are based on analysis of thousands of successful deals. We're working on custom scoring profiles for enterprise customers.
What if a store has missing data?
Missing data points simply don't contribute to the score. For example, if we can't detect the theme, that factor gets 0 points. The score is always calculated from available data, so stores with more complete profiles tend to have more accurate scores.
How often is the score updated?
Scores are recalculated automatically whenever we detect changes to a store's data—new apps installed, theme changes, social media updates, etc. You'll see the updated score in real-time in your dashboard.
Does a low score mean the lead is bad?
No. A low score (0-49) often indicates early-stage stores or bootstrapped founders who can become excellent long-term clients. The score helps you prioritize given limited time, not eliminate opportunities. Many successful businesses start small and grow—your product might be exactly what they need at that stage.
Why is migration weighted so heavily (30 points)?
Migrations from other platforms to Shopify represent the highest-value opportunities. These stores have existing revenue, established brands, and are actively investing in their e-commerce infrastructure—making them prime targets for complementary services.