Blog Exists But Unlinked
A blog exists in the sitemap but homepage has no blog links. This hurts content marketing ROI by hiding valuable content.
What It Measures
Flags stores with active blogs that aren't linked from homepage
Detection Method
Checks sitemap has_blog flag vs homepage link analysis for /blogs/ URLs
Why This Matters to You
Shopify Agencies
Content marketing opportunity - they're creating content but hiding it.
SEO App Builders
Site architecture issue that SEO audits can identify and fix.
General App Builders
Content exists but isn't being promoted properly.
Theme Developers
Theme may lack proper blog navigation - upgrade path.
Scoring Breakdown
Unlinked
Blog exists but no homepage links to /blogs/
Real-World Examples
Good Example
Blog exists: Yes (12 articles)
Homepage blog links: 3
✓ Blog is promoted on homepage
✓ Content marketing is being leveraged
✓ Blog posts can drive organic traffic
Bad Example
Blog exists: Yes (8 articles)
Homepage blog links: 0
✗ Blog exists but not linked from homepage (-6 points)
✗ Wasting content marketing effort
✗ Blog posts won't get traffic or SEO value
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Why does this matter if I'm publishing blog content?
Creating blog content takes significant effort. If you're not linking to it from your homepage, you're dramatically reducing its visibility and SEO value. Internal linking is crucial for helping search engines discover and rank your content.
What if I link to specific articles but not the blog index page?
That counts! We look for any links to /blogs/ URLs, whether to the blog index page or individual articles. The goal is to show you're actively promoting your blog content.
Is this penalty less severe than unlinked collections?
Yes, it's -6 points vs -10 for collections. While blog content is valuable for SEO, collections (category pages) are typically more important for e-commerce navigation and conversion.