Duplicate Title & Description
Using the same text for both title and description is an SEO anti-pattern that wastes valuable SERP real estate and reduces click-through rates.
What It Measures
Flags when homepage title and description are identical - a common SEO mistake
Detection Method
Normalizes both tags (lowercase, strip whitespace) and compares them
Why This Matters to You
Shopify Agencies
This beginner mistake signals inexperienced store owners who need guidance.
SEO App Builders
Easy automated fix for SEO optimization tools.
General App Builders
Indicates the store may need general marketing consultation.
Theme Developers
Often caused by theme defaults - upgrade opportunity.
Scoring Breakdown
Duplicate
Title and description are identical (after normalization)
Real-World Examples
Good Example
Title: "Premium Coffee Beans | Fresh Roasted | CoffeeCo"
Description: "Shop premium, freshly roasted coffee beans delivered to your door. 100% organic, ethically sourced. Free shipping on orders over $50."
✓ Different content
✓ Title is concise and keyword-focused
✓ Description expands with benefits and CTAs
Bad Example
Title: "Premium Coffee Beans - Fresh Roasted Daily"
Description: "Premium Coffee Beans - Fresh Roasted Daily"
✗ Identical content (-8 points)
✗ Wastes valuable SERP real estate
✗ No additional context or call-to-action
Related SEO Factors
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Why is duplicate title and description a problem?
You have two prime pieces of real estate in search results to convince someone to click. Using the same text for both is a missed opportunity to provide additional context, benefits, or calls-to-action.
How different do they need to be?
We normalize both (remove extra spaces, lowercase) and check if they're identical after normalization. They should convey complementary but distinct information - title for keywords and branding, description for benefits and CTAs.
Is this a common mistake?
Yes, especially with stores using themes or page builders that auto-populate both fields from the same source. It's a beginner mistake that's easy to fix and makes an immediate difference.