Homepage Title Optimization
The homepage title tag is one of the most important on-page SEO elements. It appears in search results and browser tabs, directly impacting click-through rates.
What It Measures
Ensures homepage title tag is present and within optimal length for search engines
Detection Method
Extracts the <title> tag from homepage HTML and measures character length
Why This Matters to You
Shopify Agencies
Missing or poorly optimized titles signal fundamental SEO gaps - perfect opportunities for basic SEO packages or full audits.
SEO App Builders
Stores with title issues are ideal candidates for automated SEO optimization tools.
General App Builders
Title problems suggest the store may lack technical sophistication.
Theme Developers
Poor titles often correlate with outdated themes that need replacement.
Scoring Breakdown
Missing
No title tag found
Bad Length
Title length outside optimal range (15-70 characters)
Real-World Examples
Good Example
Title tag: "Premium Coffee Beans | Fresh Roasted Daily | CoffeeCo"
Character count: 58
✓ Within optimal range (15-70 characters)
✓ Descriptive and includes key terms
✓ Compelling for search results
Bad Example
No <title> tag found
✗ Missing title (-10 points)
Title tag: "Home Page"
Character count: 9
✗ Too short (-4 points)
✗ Not descriptive
Related SEO Factors
Ready to Find SEO Opportunities?
Every Shopify store in our database gets an automatic SEO audit. Filter by score to find your perfect leads.
Start Free TrialNo credit card required • Access 100+ SEO audits instantly
Everything you need to know
Stop guessing. Here is how StoreRadar helps you win deals before the competition arrives.
What's the ideal homepage title length?
Between 15-70 characters. Google typically displays the first 50-60 characters in search results, but titles up to 70 are acceptable. Titles shorter than 15 are usually too vague to be effective.
Does the homepage title affect rankings?
Yes, the title tag is one of the most important on-page SEO factors. It tells search engines what your page is about and appears as the clickable headline in search results, directly impacting click-through rates.
Should I include my brand name in the title?
Generally yes, especially for established brands. A common pattern is: 'Primary Keywords | Brand Name' or 'Primary Keywords - Short Descriptor | Brand Name'.