Missing Open Graph Tags
Open Graph tags (og:title, og:description, og:image) control how pages appear when shared on social media. Missing 2+ tags hurts social visibility.
What It Measures
Checks for Open Graph tags needed for social media sharing
Detection Method
Checks for presence of og:title, og:description, og:image meta tags
Why This Matters to You
Shopify Agencies
Social media optimization opportunity - often bundled with SEO.
SEO App Builders
Meta tag optimization feature for SEO tools.
General App Builders
Social sharing issue that marketing tools should address.
Theme Developers
Many themes include OG tags by default - upgrade opportunity.
Scoring Breakdown
Missing Multiple
Missing 2 or more Open Graph tags
Real-World Examples
Good Example
Open Graph tags found:
<meta property="og:title" content="Premium Coffee Beans | CoffeeCo">
<meta property="og:description" content="Fresh roasted...">
<meta property="og:image" content="https://...">
✓ All key OG tags present
✓ Pages will look good when shared
✓ Professional social media presence
Bad Example
Open Graph tags found:
<meta property="og:title" content="CoffeeCo">
Missing tags:
• og:description
• og:image
✗ Missing 2+ OG tags (-3 points)
✗ Poor social media sharing appearance
✗ Reduced click-through from social
Related SEO Factors
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What are Open Graph tags?
Open Graph (OG) tags are meta tags that control how your pages appear when shared on social media (Facebook, LinkedIn, Twitter/X, etc.). They define the title, description, and image shown in social posts and messages.
Why only -3 points? Isn't social sharing important?
While OG tags improve social sharing appearance, they don't directly impact search rankings. The small penalty reflects that missing OG tags is more of a 'hygiene' issue than a critical SEO problem. However, better social shares can drive more traffic.
Which OG tags do you check for?
We check for the three most important tags: og:title, og:description, and og:image. If 2 or more are missing, we apply the penalty. These three tags are essential for decent social sharing appearance.
Does Shopify add OG tags automatically?
Most modern Shopify themes include OG tags by default. If they're missing, it's usually due to theme customization, very old themes, or errors. Many SEO apps also help manage OG tags if your theme doesn't include them.
Is og:image really that important?
Yes! Posts with images get significantly more engagement on social media. Without og:image, social platforms will either show no image or pick a random one from your page - usually not the best choice for representing your brand.